SWAROVSKI & ANNABEL'S UNVEIL A MAGICAL WINTER GINGERBREAD FAÇADE
We’ve all been eagerly anticipating the big reveal of Annabel’s Christmas façade and the wait is finally over! In partnership with Swarovski, Annabel’s have created a joyous reimagination of a gingerbread house, complete with dustings of sugar-esque Swarovski Crystal decorations, masterminded by Swarovski Creative Director Giovanna Engelbert.
“The festive season has finally arrived, and we had the greatest pleasure in bringing to life a world of dreams and imagination. As a child, I always imagined entering a gingerbread house, and to now have the opportunity to crystalise one has given me the biggest joy – I hope this facade will bring people together and be a reminder of the wonders of the festive period. A Swarovski candy world meets the holiday season turning it into magic.” - Giovanna Englebert, Swarovski Creative Director
“The holiday season is a glorious time of year at Annabel’s as it encapsulates all that we love at the Club. After a year of not being able to celebrate, we are overjoyed to be partnering with Swarovski to create our most ambitious and ornate spectacle to date. Bringing our two brand’s worlds together, the façade will shine bright over Berkeley Square as a beacon of light sparking joy.” - Tatiana Kharchylava, Annabel’s Creative Director
The Berkeley Square façade is constructed of millions of toffee coloured Swarovski reignited crystals*, with icing made of hand-sculpted and crystal dusted fibreglass. Expect to see Swarovski Swans framed by candy canes, oversized humbug sweets, emerald and clear crystal columns and an oversized Santa Claus Swarovski figurine. Inside, 6ft crystalized candy canes are hanging from the stairwell by the carousel horse sporting a dazzling embellished saddle. In The Garden, miniature gingerbread houses and a Swarovski centrepiece tree await.
Annabel’s doormen will be wearing custom garments with opulent crystal embroidery created by British designer Richard Quinn, who says, “We are so excited to be partnering with long-term collaborator Swarovski on the bespoke costumes of Annabel’s renowned doormen. As the world begins to open again, it is a great pleasure to participate on such a joyful and festive project. We have designed ornately embellished capes, hats and shoes, complementing the theme of the crystalized façade of Annabel’s, providing a warm welcome to the guests entering its’ magical world’.”
*The Swarovski reignited crystal program allows us to give our unused crystals another chance to be adored, not letting a precious resource go to waste. These are leftover crystals but are the same quality as all other Swarovski crystals.
Visit Annabel’s from November 23rd until January 3rd.
Address: Annabel’s, 46 Berkeley Square, London W1J 5AT
For all Membership enquiries contact membership@annabels.co.uk or call +44 (0)20 7629 2350
