SOTHEBY'S INSTITUTE LAUNCH NEW MA COURSE ALL ABOUT LUXURY
Sotheby’s Institute of Art have launched an MA in Luxury Business – the first of its kind – allowing participants to gain an in-depth understanding of the ever-changing business of luxury and its cultural contexts. It asks what a new direction in luxury business and leadership looks like today. The Sotheby’s Institute MA in Luxury Business examines this sophisticated industry as it is diversifying and expanding, and explores synergies with other industries and cultural landscapes; plus the worlds of fashion, hospitality, cars, jewellery, spirits, art, perfume and beauty.
The Sotheby’s MA blends bespoke learning with leading industry guest speakers such as Sotheby’s, Claridge's, Farfetch, Dior, Burberry, Chanel, Bottega Veneta, alongside field trips to the luxury capitals of the world and behind-the-scenes visits to Louis Vuitton, Fortnum and Mason, Dom Perignon, Ferrari, Aston Martin, Chaumet and 5 Carlos Place.
Dr. Federica Carlotto MBA, Program Director of MA Luxury Business, comments, “From a niche industry, luxury is headed to become one of the most relevant business activities at a global level. Since the 90s, the luxury industry has seen constant growth, reaching 280 bil. Euros in 2019. It has also shown incredible resilience during the Covid-19 crisis, with the main luxury companies (Hermès, Louis Vuitton, Chanel) already bouncing back to their pre-pandemic sales levels. What does it take to build a successful career in an industry that never ceases to reinvent itself?
Whether working for a luxury company or leading their own businesses, the next generation of luxury professionals will need to understand the wider role that the luxury business plays for the environment and our society at large. Capture what is current and relevant for their customers, audiences and communities. Liaise with other creative and cultural sectors to make luxury current, exciting and unconventional - luxury companies already have specific professional roles to manage their special projects, while business consultancies have started appointing Creative Chairmans to drive creative excellence and customer experience.”
The MA in Luxury Business responds to the recent creation by Sotheby’s auction house of a Luxury, Art and Objects division as one of the two major divisions of the company. The programme also gives a nod to the more general trend in the high-end cultural and creative industry to synergise, break barriers and find original ways of engaging with markets and audiences on a wider scale. Building on the Institute’s high level academic knowledge and industry expertise, the program adds a specific focus on transferrable skills and professional development.
Sotheby’s Institute of Art
Sotheby’s Institute of Art is the premier place of learning for individuals who wish to excel in culture and commerce. Founded in 1969, Sotheby’s Institute of Art was founded in 1969 as a training program for the staff at Sotheby’s Auction House. The institute pioneered the world’s first ever post-graduate degree – a Masters in Art Business in 1988. Since then, the institute has lead the way in equipping generations of art world professionals with the commercial acumen they need to make their mark in culture, art, and business.
Sotheby’s Institute has built an extensive global network of diverse individuals and industry expertise, which grows with every class. The Master’s degree alone has over 8,000 alumni — the largest and most powerful alumni network of its kind. Each year, over 2,500 students study with Sotheby’s Institute and go on to work and network across the art, culture, and luxury sectors. With an innovative scholarly emphasis on the intersection of art, culture, and commerce, the institute has campuses in London, New York City, and online, standing as the premier post-graduate degree in the field.
Course: Please click here
Course dates Entry in January 2022 or September 2022
