VOLVO'S THRILLING S90 AMBIENCE CONCEPT, REDEFINING IN-CAR LUXURY
Volvo Cars have revealed the S90 Ambience Concept, an industry-first sensory experience that synchronises visuals, sound and scent to redefine in-car luxury. The thrilling S90 Ambience Concept is based on Volvo’s top-of-the-line S90 Excellence three-seater executive saloon and focuses on chauffeured passengers in the rear seat.
“The Ambience Concept redefines luxury by taking it beyond material choices, creating a car that connects with your senses,” said Robin Page, Senior Vice President Design at Volvo Cars. “The design explores how people feel inside the car and enables them to influence their own mood and well-being.”
Tech-lovers rejoice! Passengers can personalise the car’s atmosphere by using the intuitive smartphone app to choose one of seven visual themes synchronised with audio and scent.
There is no need to hop on a flight to wow your love interest. The visual element transforms the car’s ceiling according to the selected theme, including Northern Lights, Scandinavian Forest, Swan Lake, Archipelago and Rain! The possibilities are endless. Match your car snacks and drinks to fit the theme and wake up confused about where you are. Each stunning visual provides a different mood, from relaxing and romantic to invigorating and exhilarating. There is also a Nocturnal theme for resting and a Freedom theme for a boost of fresh and uplifting energy.
The synchronised audio trickles through the car’s Bowers & Wilkins premium sound system, which includes small tweeters in the headrest for a fully immersive and cinematic sound experience. Each theme is matched with one of four bespoke scents, created by Byredo. These are deployed simultaneously from a portal in the centre console, transporting you to faraway lands.
In 2017, Volvo sold more than 100,000 cars in China for the first time, which made a significant contribution to the company’s fourth consecutive year of record sales and growth. China is Volvo Cars’ largest single market and the company’s biggest marketplace for the S90 saloon.
“We’re known for our human-centric approach to design and as an industry leader in advanced safety technology,” Robin Page said. “Ambience reinforces this and shows our broader focus on human care, which starts with safety and also extends to general well-being.”
“The Ambience Concept was created primarily for the China market and provides a contrast to China’s sometimes hectic city environments,” said Martin Andersson, Senior Commercial Product Manager at Volvo Cars’ Special Vehicles department, which is responsible for the Excellence range. “The S90 Ambience Concept will reinforce our premium brand values in this important region.”
While the S90 Ambience is launching as a concept, Volvo Cars has the ambition to make it available in S90 Excellence production cars, to enhance its Excellence offer, especially in China.
Volvo Cars | T: +44 (0) 1628 477 977 | Scandinavia House, Norreys Drive, Maidenhead, SL6 4FJ
