ANNABEL'S FOR THE AMAZON 2022 FAÇADE IS REVEALED ON BERKELEY SQUARE
Thursday 8th September 2022
The materials featured are kept, recycled and reused by the creative team to re-imagine future facades
Annabel’s have partnered with The Lost Explorer Mezcal to create an eye-catching new façade featuring majestic Jaguars and waterfalls. The façade, designed by Creative Director at The Birley Clubs, Tatiana Kharchylava, was unveiled on 5th September, to coincide with World Amazon Day. This is part of The Caring Family Foundation's annual month-long charity initiative, Annabel’s for the Amazon, to raise funds to aid reforestation efforts in the Brazilian rainforest. The aim of the façade is to educate viewers on the importance of Amazon conservation efforts, and the effect that its rapid destruction is having on our global ecosystem.
The Caring Family Foundation, set up by Richard and Patricia Caring in 2019, and SOS Amazonia aim to plant one million trees by March 2024, in addition to the million trees that will be planted by the end of this year. This year, the Foundation is working with SOS Amazonia to restore original forest areas and support more than 400 local families and indigenous communities with food and income, ensuring the protection of their livelihoods, while also slowing the effects of climate change.
In addition to the facade, Annabel’s and The Lost Explorer Mezcal have released 1000 stunning limited edition gift boxes, available to purchase from Selfridges, Hedonism Wines and The Whisky Shop for £120, with proceeds from each purchase planting 35 trees.
Amazon Mezcal Cocktails will also be sold at the club with every drink sold planting an additional 2.5 trees
Patricia Caring, Co-Executive Chairwoman of The Birley Clubs and Co-Founder of The Caring Family Foundation comments, “This year’s incredible design is a stunning work of art, but it is also a symbol of our determination to draw attention to an ongoing environmental catastrophe. The destruction of the Amazon rainforest affects every single one of us. It is an ecosystem upon which we all rely which is why The Caring Family Foundation is proud to be working with SOS Amazonia to fight back through a tree planting programme that will provide sustainable support for local communities and their economies.I am extremely grateful to our Creative Director Tatiana, to our partners The Lost Explorer Mezcal and to everyone involved in creating this year's facade. I hope it will entertain our members and guests in the coming weeks whilst also raising awareness of this desperate problem.”
Miguel Scarcello, CEO of SOS Amazônia comments, “The partnership with The Caring Family Foundation is an important institutional alliance for our work vision in the Amazon, especially for contributing towards reducing the effects of climate change. It is a huge combination of efforts to consolidate solidarity and nature conservancy”.
Tanya Clarke, CEO for The Lost Explorer Mezcal comments, “The Lost Explorer Mezcal is proud to partner with Annabel’s and The Caring Family Foundation to raise awareness on the deforestation crisis of the Amazon Rainforest. Being part of this partnership is incredibly rewarding because of the awareness it inspires for this critical issue, alongside the commitment to planting one million trees in the rainforest”
