CIRCLA: REFILLABLE BEAUTY 'MILK ROUND' SERVICING ZONES 1 AND 2
I wanted to share details of a charming new ‘milk round’ style beauty delivery service has launched, with the founder herself cycling round London to deliver ethically-made products to her beloved customers. If you are eco-conscious and want to save on recycling, look no further.
Sustainability warrior Circla sells a curated selection of beauty and home staples and luxury items from independent brands, including skincare, shampoos, conditioners and body lotions in glass and aluminium bottles. The end user can join the auto-replenishment service and, after notifying Circla a refill is needed, leave the empties on their doorstep to be refilled.
Those in London zones 1 and 2 can sign up to Circla, picking a delivery day that fits around them. The auto-replenishment service is delivered by bicycle or electric vehicle to avoid pollution where possible – with founder Claudia Gwinnutt rising at 5am each day to do most of the rounds herself. Delivery intervals can also be tailored to suit, ranging from weekly right up to every three months for a top up.
For those looking to stock up on a few essentials, Circla now has bundle options.
There is a large selection of products available on the site, including highly regarded circular beauty brand UpCircle, natural skincare from Malāko and vegan-friendly shower essentials from Bramley.
Full list of suppliers: Bao Skincare, Blackbird and Rain, Bramley, Corinne Taylor, Dentabs, Eboni, Evolve Beauty, Fulfilled, Kind, La Eva, Little Danube, Malako, Maytal, Minimil, Moo and Yoo, Sevin, Tabitha Eve, UpCircle, Wildtree Skincare, Willow, &Sisters, Fill, Spruce and Minimil.
As if it couldn’t get any better, for every bottle returned, Circla awards points which are redeemable on your next order. All it asks is for you to keep your pumps and just leave your empty bottles in the replenishment bag provided with your first order. Easy!
Claudia Gwinnutt, Founder of Circla, said: “We know making planet-friendly choices isn’t always easy, so we’ve made every effort to take the stress out. Circla is all about breaking the bad cycle by continuously buying the same beauty items and throwing them away and instead developing a new habit where those items are simply refilled. We are taking the hassle out of conscious purchasing whilst also making sure single-use plastics stay out of the ocean.
“Quality of products is also very important to us, so we only work with brands who meet our high ethical standards and are as good for the planet as they are for your skin.”
As well as everyday essentials, there is also a range of ‘Thinking of You’ self-care boxes available (£14.99). These are available nationwide and not available for the auto-replenishment service. Accessories are also available for purchase on the site, including reusable make up pads and loofahs for the bath. These are not available for auto-replenishment but have been deliberately chosen to be as sustainable as possible.
Prices at Circla start at £2.99. There is no subscription fee - delivery is charged per refill.
For more information, please visit www.circla.co.uk.
