WORLD EARTH DAY: ECO-FRIENDLY BRANDS FOR A MORE SUSTAINABLE HOME
“We need to build a global citizenry fluent in the concept of climate change and inspired by environmental education to act in defense of the planet.”
— EARTHDAY.ORG President, Kathleen Rogers
On April 22nd each year, stakeholders of all backgrounds come together to advance sustainability and climate action in commemoration of Earth Day. As individuals, we hold the power for real change through our influence as consumers and voters, and Earth Day is a reminder that more action is desperately needed if we are to save our planet. It’s time to hold governments and the private sector accountable for their role in our environmental crisis - action is required at all levels, from business and investment to city and national government.
Throughout April, join us as we commemorate Earth Month. Ahead of this, we have shared some of our favourite eco-friendly brands that you can use in place of other, less sustainable brands. A sustainable home is a happy home and together we can create an inclusive and impactful movement that is impossible to ignore!
SBTRCT’s Moisturising Facial Balm Starter Kit, £36
SBTRCT address the three biggest environmental challenges facing the beauty industry: plastic pollution, water waste and over-reliance on palm oil. Perfect for morning and night routines, squalane, glycerine rosehip oil and shea butter work together to moisturise, restore and protect the skin, promoting firmness and elasticity and maintaining moisture balance. The Starter Kit comes with a consciously-crafted pot made from sustainable bamboo to protect your balm from direct sunlight, and refills are £28 each.
f.e.t.e Bamboo Toothbrush & Cotton Buds
f.e.t.e (From Earth to Earth) was founded by Jason and Abigail, a couple devoted to finding natural options for a more sustainable future. f.e.t.e’s jovial bamboo toothbrushes (£3.99) are an easy Earth Day swap, available in 14 different colours and soft, medium or hard bristles. The natural bamboo cotton buds (£2.50) are made from Moso bamboo and natural cotton, grown with no chemicals - 100% biodegradable and home compostable!
The Deodorant Balm
AKT London was created by Andy Coxon and Ed Currie, who met whilst rehearsing for Beautiful: The Carole King Musical in London’s West End. They were performing eight shows a week and under blazing hot theatre lights, struggling to find a sufficient deodorant. Starting from Ed’s kitchen, the duo created The Deodorant Balm, a vegan, gender neutral, natural, plastic-free deodorant that is tested only on performers. The brands’ typography was inspired by iconic theatre billboards, in a charming nod to the founders’ first passion. AKT London recently received £1m in funding to help the brand increase their plastic-free footprint across Europe, and we are so excited to follow their world takeover.
Yogi Soap by Holy Lama Naturals, £6.50
This Neem and Tulsi Yogi Soap from Holy Lama Naturals, is beautifully presented in a handmade shell made from an Areca palm leaf and I am completely in love with it. The soaps are handmade from coconut oil and a unique blend of essential oils, boasting a long-lasting fragrance. This thoughtful family-run business is a women’s enterprise and a member of the BAFTS. The sustainable business model ensures less wastage in production.
Re:Generate Shampoo & Conditioner
FFØR’s 100% vegan and cruelty-free products are made with naturally derived ingredients, free from sulphates and parabens, featuring up to 100% PCR Packaging. The Re:Generate shampoo (from £7.50) is infused with organic tangerine, clove and patchouli oils to soothe and energise the hair and scalp while protecting hair from daily stresses. The moisturising conditioner (from £8.50) is infused with organic bergamot and vetivert, protecting your colour and leaving your hair with a gorgeous, hydrated finish. The perfect duo for daily use.
Fully Recyclable Pregnancy Test by OVUM
Ahead of World Earth Day, fertility wellness brand OVUM has launched the world’s first fully recyclable pregnancy test, and North Face Pro-Endurance Athlete and Polar Explorer, Jenny Wordsworth, is behind the groundbreaking innovation. The launch of the tests follows Jenny's own journey to conceive and her passion for sustainability.
Natural Sponges & Household Gloves by seep
Sourced by Oxfam is a brilliant place to shop for ethical, sustainable and brand-new items that the team has carefully sourced from around the world. seep is one brand you will find here - their vegan sponges (£6.49 for two) are 100% plastic free, compostable at home, long-lasting and super absorbent. The vegan gloves (£3.99), made from Fair Trade FSC certified natural rubber in Sri Lanka, are 100% compostable and plastic free.
Laundry Liquid & All Purpose Sanitiser by Bio-D
Bio-D produce cleaning products that are “effective, ethical, and don’t cost the earth”. Bio-D’s lavender scented Laundry Liquid (£6.54) has a divine, calming scent created from natural essential oils so not to irritate sensitive skin. The mandarin All Purpose Sanitiser Spray (£2.57) is 100% naturally derived, made with plant-based gentle formulations and naturally scented with essential oils.
Know the Origin
knowtheorigin.com, founded by Rachel Watkyn, was born from the idea that shopping ‘better’ should be easier - easier to access, easier to navigate, easier to understand. The site allows consumers to make eco-friendly choices on every-day household items, gifts and clothing. You can also shop for ex sample stock via the anti-landfill page.
Go Thrift
Go Thrift launched in 2019, inspired by a mission was to make sustainable fashion choices more affordable, because everyone deserves outfits they love that don’t cost the Earth (literally). This UK-based, second hand retailer sells leading high street brands and vintage clothing via their website, including Levi’s, Adidas, Abercrombie and Fitch and Barbour. Shop for high quality clothing at prices that make sense, free of the pressures and pace of fast fashion.
Coming Soon: The Tot Loft
Tot Loft, arriving in April, is a children's / newborn rental service promoting circularity and sustainability with rent, buy and sell as the core of its ethos. 1 in 3 parents admitted they throw away toys in working condition in accordance with the British Heart Foundation. The Tot Loft reduces parents' need to buy and throw away items, challenging overconsumption habits while also making and saving their customers some money.
Ride on Eco Deluxe Push Along Scooter
This eco-friendly, 3-in-one scooter is suitable from 12 months until 5 years and is the gift that keeps on giving. It is made from recycled fishing nets and is made up of individual parts so it can be repaired or revamped, ready to be passed on to another child. Micro Scooters are a B Corp brand and the only scooter brand to be awarded Carbon Neutral status!
Lovevery Subscription
Lovevery produce eco-friendly children’s toys made from recyclable and sustainable materials that are built to last, with environmental impact in mind from the beginning. The Lovevery subscription Play Kits (from £120) supports children’s learning during important developmental windows with play essentials that are tailored to their exact stage - a perfect alternative to plastic toys.
PLAYin CHOC
PLAYin CHOC have launched a new ToyChoc Box collection (£2.25 each) with the SEA LIFE TRUST, designed to help educate children on marine conservation and the wonderful creatures that live in our oceans. The boxes are 100% recyclable and plastic-free and the brand is committed to being slave free and ethical. The chocolates are allergy-free, dairy-free, nut-free and vegan, with a third less sugar than leading chocolate brands. Proceeds benefit the SEA LIFE TRUST!
Riverford
Riverford is the 100% organic, national veg box company from founder Guy Singh-Watson, a WWF ambassador and regular speaker on sustainable food and farming. The company is one of the original pioneers of organic farming, leading the way on farming with nature, producing food without pesticides and restoring wildlife habitats; alongside many other initiatives that are a part of Riverford’s £1.2m Planet Action Fund. Riverford offers a sustainable and ethical way to buy your fresh fruit, veg and pantry items without any packaging, but if it’s needed, it’s paper, pulp or home compostable. What’s not to love?
Gaia Malbec
Domaine Bousquet’s Gaia Malbec (£16.99) is one of the world’s most sustainably produced wines, paying tribute to the Ancient Greek Earth Goddess, Gaia. This certified organic winery holds Regenerative Organic Certified status and it was certified B Corp status in 2022. Fauna visit the vineyard water stations, enhancing diversity; ducks at the winery pond balance vegetative growth, and peregrine falcons scare off grape-eating birds, instead of using pesticides. These are just some of the many reasons why Domaine Bousquet is well worth supporting.
To get involved, please click here to view the 2023 World Earth Day Toolkit.
For more Earth Day inspiration, please click here.
