BELSTAFF PARTNERSHIP WITH THE BLOODHOUND PROJECT

Andy Green, current Land Speed Record Holder

Belstaff and The BLOODHOUND Project partner together as the team attempt to achieve the world land speed record of 1,000mph, faster than the speed of sound.

The BLOODHOUND SSC car has been in development since 2008 and is set to make its first highly anticipated public run at Cornwall Airport, Newquay today (Thursday 26th October) in a key milestone in the project! A combination of a fast jet, F1 car and space ship, the impressive BLOODHOUND SSC is powered by a jet engine and a rocket and will be driven by current Land Speed Record Holder, Andy Green. The World Land Speed Record campaign, will see the team aim to firstly break the current record of 763.035 mph and then finally attempt 1,000 mph at a specialist track at Hakskeen Pan, Northern Cape, South Africa.

To celebrate the partnership Belstaff has launched the limited edition BLOODHOUND jacket. The four pocket jacket style shows the evolution of this Belstaff signature silhouette and is the first iteration of the new collection, ‘Origins’, which will launch beginning 2018. Priced at £795, the material is unique to Belstaff with functionality at its core, including bi stretch, water resistant, wind proof, moisture wicking and UV protective properties.

This jacket is designed for movement, available in ‘Bloodhound Blue’ with a tilted left chest pocket, reflective details, high stand collar, rubberised hardware, smartphone friendly pocket and concealed bloodhound orange hood for protection from the elements.

Available from 26th October in Belstaff stores, online and at selected retailers including the Virgin Club House at Heathrow Airport: £795

Belstaff has also worked with the BLOODHOUND team and Andy Green to launch a unique pair of sunglasses, designed for use in the African desert during the record attempts. The Belstaff x BLOODHOUND Glasses frames have been uniquely developed with a double mould injection process, giving the frames their signature ‘BLOODHOUND Blue’ and orange hues.

The NXT lenses have been cut from next generation Trivex technology providing superior visual acuity and impact resistance. All aspects of working in the harsh conditions of the desert were taken into consideration during the design and construction.

Visit Belstaff in Mayfair: 

Belstaff | www.belstaff.co.uk | 135/137 New Bond St, Mayfair, London W1S 2TQ | Tel: 020 7495 5897 | Facebook: belstaff | Instagram: @belstaff | Twitter: @belstaff

Available from December, in Belstaff stores, online and at selected retailers: £215